Hi I confirmed that the mapping is correct, but I also believe there may be a fail point when storing the lead.
Will you paste the contents of your PHP Error log here and also check for the theme/plugin conflict? It could be there is an unknown error preventing the lead creation related to another plugin/or your current theme:
To test for a theme conflict:
Activate default Twenty Ten, Eleven, Twelve, or Thirteen theme
Check to see if the issue still occurs
If the issue does not occur after having activated the default “Twenty” theme, your theme is causing a conflict with the Inbound Now Plugin we are testing.
To test for a plugin conflict:
Deactivate ALL plugins
Activate Inbound Now Plugin we are testing.
Check to see if the issue occurs
If the issue does not occur, one (or more) of your plugins is causing a conflict with the Inbound Now Plugin of topic.
To determine which plugin(s) is causing the conflict, follow these steps:
Activate each plugin one by one
Check to see if the issue occurs after each plugin is activated
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