March 10, 2019 at 1:01 am #134728
OK sounds good Hudson.
Curious as to what the new version/rebuild would actually look like?
In my opinion the biggest opportunity is the landing page analytics / conversion tracking / split testing.March 11, 2019 at 1:32 pm #134733
Right now I am thinking it will treat split tests as it’s own post type. So instead of setting up A/B variation inside of a single landing page post, you’ll go into Split Tests and select wheather or not you are creating a landing page split test, email split tests, or call to action split test, and select your lps and save, which will provide an analytics page for running tests.
Split tests will have advanced designs like:
* Run tests for X time, or
* X impressions per variation
* with the ability to auto set winning variations automatically/permanently
* Or just allow them to run as they do now.
* Also maybe the ability to let Variation A hit it’s impression target before switching to variation B, then C… or just have them rotate per visitor one at a time so tests run side by side.
* Select conversion type
— Purchase (extensions will add these)
** these will be extendable.
Then quick rundowns will exist in the landing page edit screens and listings screen showing if the lp belongs to a running split test or not with the ability to quick view or open expanded views.
Still kicking the can around.
Storing two versions of a post type entry into meta content isn’t ideal. I’m going to need one variation per post type entry with all data being stored as it would with any other post type entry. This will make sure all page builders work without issue.
We’ll still have a method for custom landing page templates too, probably still powered by Advanced Custom Fields, but no custom templates will be shipped with core. They’ll be available as market additions, and hopefully designed/developed by 3rd parties.
Template selection will be different than it is now. Users will select available templates much like they do when working with normal WordPress pages… a dropdown select on the side that when toggled reveals custom fields. Else they’ll just use the default template, which will be powered by the WordPress theme’s page.php or single.php file, with the ability to customize this by editing/adding a single-landing-page.php template file.
With the new build you’ll see me sticking tighter to the available WordPress APIs. I’ll have a heavy focus on documentation and education too.March 11, 2019 at 2:22 pm #134735
Have you seen how clickfunnels does their split testing?
That would be ideal – the “overall” page has its own URL, then each page variant has its own URL too. Then if you send traffic to the overall URL it will split traffic to each variant.March 12, 2019 at 3:15 pm #134737
Yes that’s how I envision this model to work too. Though I haven’t spent much time investigating clickfunnels. Happy to read any docs you leave here for influence. I’ve already begun rebuilding, but it could take awhile before I make it to the SplitTest compontent. Starting with rebuilding leads.
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